Things to remember when listing an item..

June 16, 2019 Uncategorized

Once you’ve rounded-up key information about your item, you’re ready to create a quick, effective classified ad that will make your item stand out from the rest.

With a good, detailed description, the right keywords and several good photos, you can ensure you draw in the potential buyers who are most likely to be interested in your make, model, price and features.

Below are tips on how to create a good classifieds ad that sells.

Tips on how to write a good classifieds ad

The best ads are honest and include plenty of details and the right keywords, but keep it simple. This is where you get to focus on your items unique selling points and remember why you purchased it in the first place. To earn a buyer’s trust and save time in the long run, include the good and the bad, including any accidents or problems.

Below are several additional tips for what to include in your classifieds ad.

Provide a detailed description

The more information you include about your items features and condition, the more effective your ad will be – and the less time you’ll spend answering individual questions.

Every classified should begin with the basics, beginning with the make, model, mileage and condition. Include special features maybe added post original purchase.

List your asking price

Your asking price will be shown at the top of the classifieds. To avoid wasting your time an the potential purchasers time list your price, and then take it from there.

Explain why you’re selling the item

This is one of the most common buyer questions, so be sure to answer this in your ad. It gives buyers a sense of the items condition i.e. end of contract, company assets rotation plan, dealer, asset has become redundant etc.

Highlight modifications

If you’ve added features to your item that aren’t part of its standard options, be sure to mention them in your description.

Include any warranty information

If your item is still under warranty, the warranty is transferable, and you have the paperwork, list what type of coverage your item has and for how long. For example:

3 months left on power-train warranty

Km 30,000 left on service warranty

Manufacturer 2 year warranty available

If your warranty requires a transfer fee, you may also want to mention whether you’re asking the buyer to cover this or if it’s included in the deal. Some manufacturers don’t offer the same warranty coverage for second owners, so be sure to check your documents.

Provide an honest assessment of the items condition

This will save you time in the long run, and will let buyers know you are trustworthy.

Disclose issues that might need fixing

You don’t want to wait for prospective buyers to find something in a pre-buy inspection — as it will just sour the deal and waste everyone’s time.

Mention maintenance and service records

A well-maintained item is a sought-after. Give prospective buyers added peace of mind by letting them know you took good care of your item, including regular oil changes. If you kept good maintenance records, mention this, as it can back up your claim that the item has been well-cared for.

Set your negotiating terms

State whether the price is “firm,” “negotiable” or “best offer” – as this will help you target the right buyers for you.

Classifieds with a couple of photos typically get twice the response of ones with only one. Photos help buyers become familiar with the item so they can imagine owning it.

And don’t just limit yourself to exterior shots, interior photos draw attention to how the item has been looked after.

Be sure to post quality photos, and after you’ve cleaned your item. Photos taken on a cloudy day tend to work better, as there’s not as much glare. Avoid frustrating buyers with pictures that are blurry or lack detail. Make sure your photos are close-up and clear enough to accurately show the condition of the item.

The site also accepts video’s, which definitely draw attention.

Avoid common pitfalls

Now that you know what to do when you create a classifieds ad, here’s what not to do:

  • Don’t list your item for two different prices in two different places. If buyers see the price difference, they may become distrustful of you.
  • Don’t forget to post quality photos. Ads with photos appear at the top of searches and are viewed before ads without photos.
  • Don’t overprice your item and expect it to sell right away.
  • Don’t change your price every two days. Buyers will think you’re not serious or your ad isn’t legitimate. Many buyers watch ads for several days or weeks.
  • Don’t neglect your items unique options, like a GPS, side air bags or outstanding fuel consumption.

Don’t list your item in multiple places if you don’t have time to manage the calls or update your ad.

Credit for this article must go to a blog post I found on Google. I have made a few modifications to suit this classifieds site. Thanks to the person who wrote it originally.